How To Brand Your Business – Marketing Tips For Bloggers & Entrepreneurs
Whether or not you are a Blogger or just looking to promote a Side Hustle , Product or Business … You NEED Branded Content!
Branded Content not only looks more professional, it is a way for people to start recognizing you. Often people will associate certain colors , fonts & layouts as belonging to a certain person or product.
This is part of your branding identity , known as your branding color palette.
How Do I Brand My Content?
One of the best ways to brand your content is with the use of styled stock photos. It took my Brand from a 2 to a 10 the moment I implemented the changes.
Let’s face it, not everyone is good with a camera or has the artistic talent and props to pull off a professional looking photo . I use a mix of Styled Stock Photos and my own photos but let me tell ya that the Stock Photos are a real time saver!
Where Do I get Styled Stock Photos?
I have a couple of places that I like to Shop for my photos , themes and fonts. They provide high quality images and affordable packages so whether you are a seasoned Pro or looking to get off on the right start , here are a few places you will want to have a look.
Creative Market – Ahhh .. the beauty that can be found within these cyber walls. It really doesn’t matter what your niche is … Creative Market has what you need!
Etsy is another great place to find stock photos, fonts, and themes along with Elegant Themes.
Personalize your photos by using sites such as PicMonkey , Easil& Canva . They are all super easy to use and have free versions as well.
Many of these sites offer easy-to-edit social media templates which make it super easy to professionally brand your Instagram, Pinterest, Youtube, Twitter, Linked In, or any other Social media platform that you choose to brand your business on.
LEARN WHERE TO OPTIMIZE YOUR PINTEREST ACCOUNT
So You Are Attracting Your Ideal Clients & Customers!
Another well used and loved tool is Leadpages. I use it to build sales funnels and create beautiful branded images ( it also is easily integrated with many other apps and software)
In keeping with the branded theme of your business, make sure that it carries over in to your other marketing efforts, like email marketing.
You can easily set up custom email templates that match your branding color palette and use the branded images that you have created across all of your social media platforms ( just make sure to use the appropriate sized image for each platform)
You may even want consider having a Custom Made Logo and you can find some inexpensive options on Fiverr.
(any kind of Logo Design for $5!! )
So to Sum it all up … Once you have decided on your Niche & Focus , It is time to Brand Yo’self!
- Choose 2-4 Complimentary Colors
- Use Clear Images that stand out
- Find 2-3 Complimentary Fonts
- Create Content
An additional thing to consider is having your brand or website name on all photos to watermark them. You WANT people to know who you are and how to find you!
If you would like to know more about Branding and How To Use Pinterest To Grow Your Business , you will definitely want to check out Pinning For Profit.
Leave me a comment below and tell me What aspect of your Blog or Business are you struggling with?
Love all of these tips!
very much helpful content. Thanks for sharing.
You are very welcome! I hope it provide you with some additional resources!
I am obsessed with business branding! I think having the right logo really helps set you apart from the rest!
Absolutely! It was the same when I had a brick and mortar store … Had all my bags and packaging custom made with silver foil … kind of the same online. You want things to look more upscale …
Thank you so much for sharing! This is definitely so important. And I love all of these tips. ? You’ve uped my game ♡.
Branding is super important! I love branding , it allows the creative side of me out. I hope that this was helpful to you. I actually found a few new purchases for myself while putting together this article! 🙂
I have been looking for ways to help my blog grow and this came at the right time.
Come join in on the Challenge! http://spirited-mind.wp11.staging-site.io/30-day-pinterest-challenge/
Done really helpful tips here, thanking for sharing. I am definitely still trying to build my brand.
Hi Shannon , Branding is not as difficult as one may think .. it is just about finding what resonates best with your audience and standing out amongst the crowd!
Love all these tips for branding your content!! Pinning this to reference later ! I think this will really help me get on track with my blogging …
So Glad you liked the content Shell! Hoped it provides you with some clarity on Branding.
A wonderful and insightful read. Branding is equally important as the content. Thanks for sharing.
Thank you! Branding and content go hand in hand! 🙂
I’m currently working on improving/building my brand. These tips are right on time.
As a Blogger and business owner it is about testing different changes … You will know as soon as you have found what resonates with your audience.
I definitely need to work on my branding a bit more! This is all so helpful! 🙂
So Glad You found it helpful Sarah! I saw a HUGE growth spurt the moment I started branding!
Great information! These are great tips and I’ll be looking over my website asap. Thanks!
Insightful. Certainly great take aways for a new blogger like me.
So glad you found it helpful manveen
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Thank you so much for sharing I am going to take a look at this website. I love your THEME too.
Thank you so much Emely! It has some really great choices .. as much as I love this theme , I am looking to update and found a new theme on the site that I like, so stay tuned for some changes!
These are important reminder. It will help the style be more attractive than before.
Informative blog . Learned somethings new here thank you for sharing with us
Cheers
Thank you! I love to help others grow!
yes indeed, branding is important and gives you a professional look. I did mine with just a text editor and colrs and it looks ok. But i love all those beautiful stock photos in this post. I’m definitely gonna try them if I’m going to re-brand.
I can so relate! My first few attempts were not the look I wanted and then I found stock photos ! Made things so much easier and cleaner!
Good writes up Jennifer. Learned so many things.
I am happy to hear that! I love to help pass on knowledge!
Such an interesting article! Great tips 🙂
Really helpful content, I will definitely follow while writing for my blog.
Thank you Radif! Let me know how the branding worked out for ya!
Simple steps to help me with branding, which seems like an overwhelming topic, and now I feel like I can make it work for myself.
So happy you found it useful and it helped you gain some clarity! Happy Branding!
Great advice. Branding is definitely the thing now but the struggle where to start and what resources are out there. Appreciate the advice
Hi Pennie! For sure! It doesn’t matter what your business or blog is really . It is something you either need to constantly research and test different changes OR find someone who is already doing it and have them mentor you ( re courses) It can be a real challenge some times but once you find your voice the growth is insane!
This is an amazing because there are so many things to learn. Mostly i like the way you define. thanks for the great guide.
Thank you. I aim to be an informative as I can!
Thanx for the tips. Will de2be implementing some of these tips
I love all of these. I would also suggest if you are on a budget to use pexels.com.
Yes Pexels does have some good graphics as well, but the sources I mentioned have higher quality images . Creative Market also offers up some freebies! 🙂
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Thanks so much , that is very kind!
Thank you for sharing! I’ve been looking for ways to change up my blog’s appearance.
You are so welcome Chantal! Sometimes the smallest changes can make a HUGE IMPACT!
I love the post! Creative Market is great. I also use them for stock photos!
Thank you so much Isabel! Yes, I could spend hours on Creative Market and Etsy looking at pretty things! lol
These are such lovely tips! I need to check out Canva. This is the second time I’ve heard about it today. 🙂
Canva is great Kelley! Even the FREE Version is quite good!
Totlly agree with you branding is one of most important part for growth.
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Awesome Stacy!Branding is Key!