4 Content Marketing Tips To Help You Grow Your Online Business
Content marketing used to be something that produced guaranteed results. You created a blog that people wanted to read, and it eventually found its way to the top of Google, like oil rising in a glass of water.
Today, though, that’s not the case. Bloggers have to be increasingly selective in how they target their audiences. Online content spaces are crowded, and it is more complicated than ever before to make content stand out. You could have a fantastic idea for a post, but that’s no longer enough to secure success. There’s more to it than that.
Bloggers, therefore, need to deepen their understanding of content targeting. They need to get to grips with how to best target their audiences so that they can have an impact. Failing to do this will make it hard to attract new visitors.
Use Content Amplification Methods
Posting content to your website is only part of the story when it comes to publishing a post on the internet today. Content amplification continues to play a prominent role.
Content amplification sounds complicated, but it is actually relatively straightforward. It is just any tool that helps you increase your reach – such as Facebook and LinkedIn.
Which tools you choose to increase the reach of your content depends on who you want to target. If you write about business issues, then LinkedIn is probably the best content amplification tool. Likewise, if travel blogging is your passion, then Instagram is the better option.
The term “retargeting” might sound like digital advertising agency jargon, but it can be extraordinarily helpful for bloggers.
The idea first found its feet in the business world. Companies discovered that if they retargeted ads at customers who showed an interest in their products, they could make more sales.
Bloggers can do a similar thing. Retargeting people with ads on third-party sites can remind them that your blog exists and that they have a lot to learn.
Use Data From Social Media
Effective content targeting requires you to understand your audience well. Usually, people will find you if you have something that they find valuable. But it can also help to go looking, especially if you want to boost ad revenue.
The problem is that under normal circumstances, you don’t have much data about your audience’s characteristics. You have a certain gut feeling, but you can’t be sure.
Social media platforms, however, have made the task of collecting information on visitors much easier than ever before. By posting personal information online, readers divulge essential data that you can use to target them better.
We’re not just talking about advertising either. When you have more knowledge of your audience, you can tailor content for a particular persona. It takes the guesswork out of content creation by giving you a concrete person in your head.
Interestingly, some tools make the job of finding people more comfortable. They allow you to distinguish between demographic A and demographic B. They tell you which is more likely to read your blog based on the date you provide.
Of course, no tool is foolproof, but if you know how to get them working correctly, they can make a tremendous difference to your overall advertising revenue. And that, ultimately, is the main driving force behind blog creation.
Speak With Professionals About Who You Should Target
Even if you collect all the data about who IS consuming your content, that doesn’t tell you who SHOULD consume it. You don’t want to be in a position where you’re spending all your time generating content but hating every minute of it because it isn’t your area.
Now a range of companies is offering targeting advance to small-time bloggers. The idea here to create content that chimes with both the needs of the blogger and that of their preferred audience. Remember, blogs are two-way things. It doesn’t make sense to cater to the audience if it is outside of the comfort zone of the blogger. That’s not a sustainable situation. Blogging should be a passion. That’s why they love what they do. Turning it into a for-profit chore takes some of the flair out of the process.
Of course, content targeting doesn’t always come cheap. The amount you end up spending depends on how lucrative it is for you to attract certain kinds of people. You may have to fork out for high-tech tools and even advertising space on social media. But once you find the right formula, you’re flying.