When most entrepreneurs think about social media, they picture Facebook or Instagram. But here’s the problem: posts disappear in hours, links are buried, and it’s nearly impossible to get consistent traffic without paying for ads.
Pinterest works differently. It’s a visual search engine where people come to plan, shop, and take action. Instead of chasing algorithms, you can create evergreen content that works for months — even years. In fact, I still get clicks on pins I created in 2017.
In this post, I’ll walk you through why Pinterest is life-changing for businesses, how to post on Pinterest effectively, and the exact Pinterest marketing strategy you can use to grow traffic, sales, and your brand — whether you’re a blogger, an e-commerce store owner, or just starting with affiliate marketing.
Pinterest is More Than Social Media — It’s a Search Engine
Unlike Instagram or TikTok, Pinterest functions more like Google. People type in keywords (Pinterest post ideas, content ideas, products, solutions) to find what they’re looking for.
That means your pins can keep showing up long after you hit publish. If you’re tired of “posting and ghosting” on other platforms, this is the kind of evergreen visibility your business needs.
Evergreen Traffic That Grows Over Time
Pinterest posts (called pins) can send consistent traffic for months or years. This is why a smart Pinterest marketing strategy is one of the best investments for entrepreneurs.
Think about it: on Facebook, a post may last 24 hours. On Instagram, maybe 48 hours. But a pin on Pinterest? It can rank in search results indefinitely. That means every pin you create becomes a mini asset for your business.
Pinterest Users Plan Ahead (And That’s Life-Changing)
Pinterest users are planners — which is why seasonal content performs so well. Users search 3–6 months in advance for holidays, events, and product ideas.
Want to rank for Christmas content? Start posting in August or September.
Launching a Valentine’s campaign? Get those pins live by December.
Running a spring offer? Pin it in January.
This forward-thinking behavior means you can align your content calendar with user demand and always stay ahead of the curve.
Pinterest Users Expect to Click Links
Here’s a major difference between Pinterest vs. Instagram or Facebook:
Instagram hides links.
Facebook penalizes posts with external links.
Pinterest encourages links.
Users expect to click through to blogs, product pages, or opt-ins. That makes Pinterest a dream tool for sending traffic to:
Sales funnels
Digital products
Affiliate offers
Coaching services
E-commerce shops
If you’ve ever wondered how to sell on Pinterest, the answer is simple: give users exactly what they’re looking for and lead them to the next step.
Pinterest is a Buyer’s Platform
Pinterest is not just about pretty pictures — it’s about purchases.
97% of top searches are unbranded, meaning small businesses can compete with major retailers.
80% of weekly users discover a new product or brand on Pinterest.
Pinterest shoppers spend more per order than on any other platform.
This is why so many entrepreneurs, e-commerce owners, and affiliate marketers are turning to Pinterest to grow sales.
Pinterest Post Ideas for Every Business
Not sure what to pin? Here are a few Pinterest post ideas that work across niches:
Tutorials & How-To Guides → “How To Post on Pinterest for Beginners”
Product Roundups → “10 Affiliate Marketing Tools for Beginners”
Seasonal Content → “Christmas Entrepreneur Aesthetic Gift Ideas”
Before & After Transformations → Perfect for coaches, designers, and service providers
Infographics → Share quick tips, checklists, or step-by-step graphics
The secret is mixing evergreen content ideas with seasonal trends for maximum reach.
How To Post on Pinterest Effectively
Posting on Pinterest isn’t about throwing up random images. It’s about following a system:
Do Keyword Research → Use Pinterest search bar to find what people are typing in. Or use my favorite Keyword Research Tool ( Use my code JenniferDawn25OFF)
Create Branded Pins → Use consistent fonts, colors, and your logo. Here is a great option for designing
Write SEO-Friendly Titles & Descriptions → Include keywords naturally.
Add a Link → Direct pins to your website, blog, or product page.
Be Consistent → Pin new content weekly (batching and scheduling tools help). This is what I use to batch schedule my content.
If that feels overwhelming, hiring a Pinterest Manager can save time and ensure your account is optimized correctly.
Using Pinterest for Affiliate Marketing Beginners
If you’re new to affiliate marketing, Pinterest is one of the easiest platforms to get started with. Why? Because users are already looking for products, solutions, and recommendations.
Here’s how to start:
Create pins that point to your blog posts or reviews.
Use Pinterest ads to boost high-converting posts.
Build an email list with a freebie, then recommend affiliate products inside your funnel.
The beauty of Pinterest is that you don’t need a massive following to see results — which makes it the perfect platform for affiliate marketing for beginners.
Pinterest Ads for Faster Growth
While organic traffic is powerful, Pinterest Ads can help you scale faster. Ads on Pinterest often cost less than Facebook or Instagram and have a longer shelf life.
Types of Pinterest ads:
Promoted Pins (boost a single pin for visibility).
Carousel Ads (great for product showcases).
Video Ads (for tutorials, walkthroughs, or storytelling).
When combined with organic pins, ads help you reach a wider audience, build brand authority, and drive more sales.
How To Get More Followers on Pinterest
Followers aren’t everything on Pinterest — traffic and clicks matter more. But if you want to boost credibility, here’s how to get more followers on Pinterest:
Optimize your bio with keywords.
Create niche-specific boards (organized for search).
Pin consistently (use automation tools or a Pinterest Manager).
Engage with trending topics and seasonal content.
Your entrepreneur aesthetic matters too — polished visuals make people want to follow your boards and trust your brand.
A Pinterest Marketing Strategy That Works
Here’s the simple formula I teach inside Pinning for Profit:
Optimize your profile and boards for SEO.
Create keyword-rich pins consistently.
Funnel traffic to products, offers, or your email list.
Mix in seasonal content 3–6 months ahead.
Track analytics, repeat what works, and scale with ads.
This Pinterest marketing strategy works for bloggers, coaches, service providers, e-commerce stores, and affiliate marketers alike.
Ready to Turn Pins Into Profit?
Pinterest is more than a place to collect pretty pictures — it’s a search engine, sales tool, and evergreen traffic machine. Whether you’re a complete beginner or ready to scale with ads, the opportunity is massive.
Start small with my $27 Pinterest Starter Guide → The exact setup steps to get your profile optimized.
Or go deeper with the Pinning for Profit Course → My proven system for building six-figure businesses with Pinterest.
Your pins can keep working for you while you sleep. The only question is — are you ready to let them?