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Stop Working Hard! The Best Ways To Work Smart In Business.

Stop Working Hard! The Best Ways To Work Smart In Business.

Stop Working Hard! The Best Ways To Work Smart In Business #business #marketing Best Small Business Tips // Best Tips For Marketing Your Business // Business Tips For Entrepreneurs

It’s that old adage that seems to work very well in business; don’t work hard, work smart. But it’s easier said than done. When it comes to getting your business up and running, it’s a swift combination of persistence and dedication, not to mention the numerous teamwork exercises, technology, and that sheer gung-ho attitude to make the business what it is. This all sounds like hard work! So what can you do to make sure that you and any employees you have embrace the idea of working smart instead of working hard?

Automating Where You Can

The great thing about automation is that it’s an essential component to make everything work for you. Even in marketing, you can manage Adwords with PPCnerd and other scripts services, but also, by implementing back office procedures that can keep customer info on file, and social media programs that can drip-feed posts, you’re automating a very hefty proportion of your business. It’s not always that easy, but if you can automate, and prepare a lot of the information you’re going to dish out in advance, this means that, in effect, the business is operating while you are not!

Minimize Fatigue

From the perspective of any solopreneur, fatigue is a very common ailment. Decision fatigue is one of those things that appears to be so common now, that these little choices we make can be the equivalent of the straw that breaks the camel’s back. Not only can you minimize decision fatigue by little items of preparation, but you can work to minimize fatigue from the perspective of the people that work for you. There are techniques, such as the 80/20 technique, also known as Pareto’s Principle, that can blow your operation wide open. The fact that 80% of the work can be done with 20% of the overall effort can be very enlightening, especially to those people that believe working hard is way more productive. But in addition to this, by structuring the work day so your employees are minimal in their burnout, by helping them to tackle their most difficult tasks in the morning, means that they will work better according to their own skills. We don’t like to be too rigid and confined to a specific working pattern, especially if it is the antithesis to what we want to achieve. Ultimately, as long as the work gets done, the order they do it in doesn’t matter.

Working smart embodies so many components, but also, you need to think about if you are being clear in terms of your goals. Working smart is about focus and clarity, and if you have a very disheveled attitude to getting work done, it’s hardly a surprise that productivity is all over the place! These days, we should communicate working smart instead of working hard, but it’s surprising how many businesses don’t follow this maxim. But by embracing this attitude, you will find that productivity shoots up, and your workers will be happier as a result!


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    Common Branding Mistakes Your Business Could Be Making

    Common Branding Mistakes Your Business Could Be Making

    There is no denying the importance of having a strong and recognizable brand in the current day and age. After all, competition is fiercer than ever before, and your business needs to do everything possible to stand out from the crowd. If your brand is weak and lacks consistency, you are never going to be able to do this. With that being said, read on to discover more about the common branding mistakes that your business could be making so that you can rectify them as soon as possible.


    Making your brand too complicated – This is an easy trap to fall into because you want your brand to be amazing and better than all of the rest. However, complicated brands are not memorable. Complicated brands do not have a strong voice. Complicated brands are not recognisable. This is why it is important to keep things simple. If you look at the best brands out there, such as Coca Cola, you will see that they make the most of simple and clean elements so that they are easy to be remembered and recognised by customers. Not only this, but you need to make sure that your brand is consistent. If you change your brand too much, you dilute the effectiveness of it.


    Failing to establish defined brand guidelines – A lot of businesses skip this step because they do not realise just how important it is. When you are putting together defined brand guidelines, there are a few important points that you are going to need to consider. Of course, this includes your logo, but it also incorporates spokespeople and mascots, as well as imagery, the voice of your brand, fonts and typography, taglines, and brand colours. This list is not comprehensive, but it should give you a good place to start.


    Leaving it to a third-party – There is no harm in employing third party companies to assist with elements of your branding, for example, creating pamphlets or designing your website. However, you should always keep a good chunk of your branding in-house. If you don’t feel like your employees have the capacity to handle any branding elements at the moment, you can invest in the likes of InDesign Training with **Training Connection** or you could take any other sort of course that is suitable to your company and employees’ skill set. But, why keep some elements of branding in-house in the first place? This is because no one knows your business better than you do.


    Hopefully, you now have a better understanding regarding some of the most common branding mistakes that businesses are making today. If you can avoid the blunders that have been discussed above, you can give yourself the best chance of creating a brand that is strong, recognisable, and establishes your company as a leader in the industry that you operate in.

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