There are many ways to advertise your business, and it can be overwhelming if you don’t have a plan. This blog post will break down the different types of marketing strategies available to entrepreneurs and give you an idea of which one might work best for your company. We’ll start with the most traditional form: in-person advertising. You could utilize signage on or near your store front as well as flyers distributed around town that offer specials or coupons for new customers. Another great way is through word-of-mouth advertising by talking about your products with friends, family, and other contacts who may be interested in what you’re selling. There are also online forms of marketing such as Facebook ads, Google Adwords campaigns, Pinterest, blogging/vlogging.
Blogging is one of my favorite methods as you can reach a highly targeted audience, even with organic marketing when you know a thing or two about SEO.
DISCLAIMER: Please be aware that this site utilizes affiliate links. All this means is that if you click on a link and make a purchase, I may earn a small commission at no extra cost to you. This Blog post has been created in partnership with Banner Buzz.
Promoting Your Business - Advertising & Marketing Ideas
1. Create a catchy slogan 2. Make sure your logo is eye-catching and memorable 3. Consider the colors you use in your marketing materials – they should be consistent with the message you are trying to convey 4. Develop an excellent social media presence on Facebook, Twitter, LinkedIn, Google, etc… 5. Use video marketing as a way to stand out from other businesses 6. Utilize free press releases for publicity
How To Brand Your Business -Marketing Tips For Entrepreneurs
Another great way to get more eyes on your business is to use some other advertising real estate, like your vehicle. I recently added a car magnet to our vehicle to help advertise my business to our local residents. As well, as other locations that we might be driving in. You would be surprised by the number of people who quickly jot down a website or phone number if something catches their interest.
Another great way to advertise your business is with branded merchandise. Perhaps you go to trade shows or markets, a branded tent is a great advertising tool. Other items such as pens, magnets, clothing, mugs, etc are also great ways to get your business noticed.
Advertising is the most common way to promote a product or service. The goal of advertising is to inform potential customers about your business, create awareness and increase sales. Marketing strategies are tailored for specific industries such as small businesses, new products/services and public relations (PR). PR helps to build relationships with key stakeholders in order to improve customer satisfaction through word-of-mouth publicity rather than paid media advertisements. Knowing how these three areas differ can help you determine what type of strategy will work best for your company’s needs. To learn more about Branding Your Business, check out our blog post here! What industry/niche is your business? Let me know in the comments below
It’s that old adage that seems to work very well in business; don’t work hard, work smart. But it’s easier said than done. When it comes to getting your business up and running, it’s a swift combination of persistence and dedication, not to mention the numerous teamwork exercises, technology, and that sheer gung-ho attitude to make the business what it is. This all sounds like hard work! So what can you do to make sure that you and any employees you have embrace the idea of working smart instead of working hard?
Automating Where You Can
The great thing about automation is that it’s an essential component to make everything work for you. Even in marketing, you can manage Adwords with PPCnerd and other scripts services, but also, by implementing back office procedures that can keep customer info on file, and social media programs that can drip-feed posts, you’re automating a very hefty proportion of your business. It’s not always that easy, but if you can automate, and prepare a lot of the information you’re going to dish out in advance, this means that, in effect, the business is operating while you are not!
From the perspective of any solopreneur, fatigue is a very common ailment. Decision fatigue is one of those things that appears to be so common now, that these little choices we make can be the equivalent of the straw that breaks the camel’s back. Not only can you minimize decision fatigue by little items of preparation, but you can work to minimize fatigue from the perspective of the people that work for you. There are techniques, such as the 80/20 technique, also known as Pareto’s Principle, that can blow your operation wide open. The fact that 80% of the work can be done with 20% of the overall effort can be very enlightening, especially to those people that believe working hard is way more productive. But in addition to this, by structuring the work day so your employees are minimal in their burnout, by helping them to tackle their most difficult tasks in the morning, means that they will work better according to their own skills. We don’t like to be too rigid and confined to a specific working pattern, especially if it is the antithesis to what we want to achieve. Ultimately, as long as the work gets done, the order they do it in doesn’t matter.
Working smart embodies so many components, but also, you need to think about if you are being clear in terms of your goals. Working smart is about focus and clarity, and if you have a very disheveled attitude to getting work done, it’s hardly a surprise that productivity is all over the place! These days, we should communicate working smart instead of working hard, but it’s surprising how many businesses don’t follow this maxim. But by embracing this attitude, you will find that productivity shoots up, and your workers will be happier as a result!
If you have been looking for a way to make some money on the side from home or even looking to eventually replace your full time income,you can start to make money On Pinterest in One Hour Per day.
You can combine Pinterest with a number of creative ways to make money online and drive targeted traffic to your website. I have many people that use these strategies to drive Traffic to their Etsy & Shopify Stores. Pinterest is actually REALLY high converting for these 2.
I am being 100% real in telling you that if you commit to at least an hour per day to make affiliate pins for Pinterest , then you can start building the foundation for a very lucrative , passive income source.
When I first found out that I could make pins and make money, I thought it was too good to be true but I quickly found out that if done correctly, Pinterest Affiliate marketing could quickly turn in to a passive income stream that was basically running on auto-pilot! I have some Ugly pins that I made when I first started that are STILL earning me money daily! #viralpin
How To Start Affiliate Marketing On Pinterest?
Find some good affiliate networks to work with and choose a niche to start promoting.
Easily Create Pins In Pic Monkey, Canva or Easil and use Tailwind ( get a FREE month! ) to schedule out and automate your pinning. There is even a smart loop feature that will pin your most popular content at the best times resulting in even more steady website traffic.
Have you ever wondered why some online business’s fail miserably while others succeed? I can tell you 2 Reasons Why Your Blog Or Business Is Failing And What To Do About It.
Most Blogs and Online Business’s Fail For 2 Main Reasons …
#1 – Lacking Actionable Strategies
I know when I first got started I was so overwhelmed with the amount of contradicting information out there and trying to learn on my own what worked and what didn’t. If I knew then what I know now, I would have invested in myself and a mentor right from the beginning!
It is much easier to grow your business when you follow in the footsteps of someone who has already been successful. Within days of implementing the strategies I learned from 20K in 20 Days, I started seeing massive growth. I also participated in a series of Webinars Kat did and then signed up for her Inner Circle! My Pinterest account grew by over 2ook monthly visitors in only a few days ( now reaching over half a million monthly viewers! ) , my sales increased and my Instagram account started to receive way more enagement! If you look to the right you will see some of my pins and how many times they have been repinned!
I have also invested in continuing to grow my knowledge and learn some other strategies as well. Some other resources I recommend are:
One of the biggest problems I see is people not being consistent in their efforts. I often see people posting like crazy for a few days and then you don’t see anything from them again for 2 weeks. I was one of those people! (gasp!)
It can be really overwhelming! That is where a mentor comes in , they can really help you gain clarity and get rid of all the overwhelm.
Being consistent & offering value will help you build relationships and most platforms will favor those who are posting consistently, meaning that your content will get in front of more people.
Simply having great time saving tools that help you automate your business will also help with consistency. Here are some that I use myself!
Contrary to what you have likely been reading, you in fact do not needTailwind or BoardBooster to grow your Pinterest account. ( Although both have their place) So how do you grow an account without automation? I put it to the test and switched up my pinning strategy for a few days. I disabled most of my scheduled pinning ( I have my own boards looping on Board Booster but let my Tailwind queue go empty) and really concentrated on the following.
Tip #1 – Make Your Profile & Pins Searchable
Many people don’t know this but Pinterest is really a big search engine just like Google.
Think about it for a minute, when you want to find something, you type your search terms into a search bar and then are presented with results based on your search criteria.
Pinterest works in exactly the same way! Millions of people are on Pinterest daily searching for something specific. For example recipes, but people are generally looking for certain types of recipes. For example , low carb recipes , gluten free recipes , paleo recipes , dessert recipes and so on.
So you Want to make sure to use descriptive keywords in your Profile Description , Board Descriptions and Pins! Use words that describe you , your product or service. You can see from the example above that I have used desciptive keywords that tell potential followers what I am all about.
And you may think it is fun to name your board something quirky , you do not want it to be irrelevant and you don’t want it to be all about you.
So while you may be tempted to name your boards Things I want to eat Or Things I want to buy , no one cares what it is that YOU want , they care about what they are looking for and a board with that kind of description will not be found in a search. #harshtruth
Tip #2 Be Consistent
You do not have to pin 100’s of pins per day to multiple group boards either. You can pin as little as 3-5 pins per day and still see massive results. Just make sure you are pinning consistently! Pin every day , do not binge pin one day and then not do it agin for a week. Pinterest favors consistency. And when you combine consistency with targeted keywords you make it so much easier for people to find your content and Pinterest is much more willing to share it.
If you really want to master Pinterest , check out my friend Kat’s Course Pin Funnels . I have learned so much from her courses and recently joined her Inner Circle ) She teaches so much more than Pinterest , she is a Marketing Maven! Check out some of my other posts for tips on growing your online business.
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