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How To Advertise Your Business – Ideas & Marketing Strategies

How To Advertise Your Business – Ideas & Marketing Strategies

Tips For Marketing Your Business

There are many ways to advertise your business, and it can be overwhelming if you don’t have a plan. This blog post will break down the different types of marketing strategies available to entrepreneurs and give you an idea of which one might work best for your company.
We’ll start with the most traditional form: in-person advertising. You could utilize signage on or near your store front as well as flyers distributed around town that offer specials or coupons for new customers. Another great way is through word-of-mouth advertising by talking about your products with friends, family, and other contacts who may be interested in what you’re selling. There are also online forms of marketing such as Facebook ads, Google Adwords campaigns, Pinterest,  blogging/vlogging.

Blogging is one of my favorite methods as you can reach a highly targeted audience, even with organic marketing when you know a thing or two about SEO.

DISCLAIMER: Please be aware that this site utilizes affiliate links. All this means is that if you click on a link and make a purchase, I may earn a small commission at no extra cost to you. This Blog post has been created in partnership with Banner Buzz.

Promoting Your Business - Advertising & Marketing Ideas

1. Create a catchy slogan
2. Make sure your logo is eye-catching and memorable
3. Consider the colors you use in your marketing materials – they should be consistent with the message you are trying to convey
4. Develop an excellent social media presence on Facebook, Twitter, LinkedIn, Google, etc…
5. Use video marketing as a way to stand out from other businesses
6. Utilize free press releases for publicity


How To Brand Your Business -Marketing Tips For Entrepreneurs

Another great way to get more eyes on your business is to use some other advertising real estate, like your vehicle. I recently added a car magnet to our vehicle to help advertise my business to our local residents. As well, as other locations that we might be driving in. You would be surprised by the number of people who quickly jot down a website or phone number if something catches their interest. 

Another great way to advertise your business is with branded merchandise. Perhaps you go to trade shows or markets, a branded tent is a great advertising tool.  Other items such as pens, magnets, clothing, mugs, etc are also great ways to get your business noticed. 

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 Advertising is the most common way to promote a product or service. The goal of advertising is to inform potential customers about your business, create awareness and increase sales. Marketing strategies are tailored for specific industries such as small businesses, new products/services and public relations (PR). PR helps to build relationships with key stakeholders in order to improve customer satisfaction through word-of-mouth publicity rather than paid media advertisements. Knowing how these three areas differ can help you determine what type of strategy will work best for your company’s needs. To learn more about Branding Your Business,  check out our blog post here! What industry/niche is your business? Let me know in the comments below

Stop Working Hard! The Best Ways To Work Smart In Business.

Stop Working Hard! The Best Ways To Work Smart In Business.

Stop Working Hard! The Best Ways To Work Smart In Business #business #marketing Best Small Business Tips // Best Tips For Marketing Your Business // Business Tips For Entrepreneurs

It’s that old adage that seems to work very well in business; don’t work hard, work smart. But it’s easier said than done. When it comes to getting your business up and running, it’s a swift combination of persistence and dedication, not to mention the numerous teamwork exercises, technology, and that sheer gung-ho attitude to make the business what it is. This all sounds like hard work! So what can you do to make sure that you and any employees you have embrace the idea of working smart instead of working hard?

Automating Where You Can

The great thing about automation is that it’s an essential component to make everything work for you. Even in marketing, you can manage Adwords with PPCnerd and other scripts services, but also, by implementing back office procedures that can keep customer info on file, and social media programs that can drip-feed posts, you’re automating a very hefty proportion of your business. It’s not always that easy, but if you can automate, and prepare a lot of the information you’re going to dish out in advance, this means that, in effect, the business is operating while you are not!

Minimize Fatigue

From the perspective of any solopreneur, fatigue is a very common ailment. Decision fatigue is one of those things that appears to be so common now, that these little choices we make can be the equivalent of the straw that breaks the camel’s back. Not only can you minimize decision fatigue by little items of preparation, but you can work to minimize fatigue from the perspective of the people that work for you. There are techniques, such as the 80/20 technique, also known as Pareto’s Principle, that can blow your operation wide open. The fact that 80% of the work can be done with 20% of the overall effort can be very enlightening, especially to those people that believe working hard is way more productive. But in addition to this, by structuring the work day so your employees are minimal in their burnout, by helping them to tackle their most difficult tasks in the morning, means that they will work better according to their own skills. We don’t like to be too rigid and confined to a specific working pattern, especially if it is the antithesis to what we want to achieve. Ultimately, as long as the work gets done, the order they do it in doesn’t matter.

Working smart embodies so many components, but also, you need to think about if you are being clear in terms of your goals. Working smart is about focus and clarity, and if you have a very disheveled attitude to getting work done, it’s hardly a surprise that productivity is all over the place! These days, we should communicate working smart instead of working hard, but it’s surprising how many businesses don’t follow this maxim. But by embracing this attitude, you will find that productivity shoots up, and your workers will be happier as a result!


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